Integrity
We believe in doing the right thing, being honest and transparent, and treating every client and employee with respect.
About HR Ally
HR expertise you can count on. A partner you can trust.
Practical expertise. Personal attention. A genuine commitment to your people and your business.
Why we’re here
Built for small business.
Centered on people.
At HR Ally, we believe small businesses deserve access to experienced, knowledgeable HR support without having to build and maintain a full-time HR department.
With more than 20 years of experience in HR and leadership, we understand that managing people can be one of the most rewarding—and challenging—parts of running a business. Hiring the right people, handling employee concerns, navigating workplace policies, staying compliant, and developing strong leaders all take time and expertise. That’s where we come in.
HR Ally was created to be the trusted HR resource small business owners can turn to when they need guidance, solutions, or simply someone who understands.
Our approach is practical, personalized, and people-focused. We take the time to understand your business, your people, and your goals so that the HR support we provide makes sense for you—not just in theory, but in the real world.
Whether you need ongoing HR support, help with a specific HR challenge, guidance for your managers, or an answer to a question that can’t wait, we’re here to help.
Anna Peterson
Founder & CEO
Meet our founder
Driven by service.
Grounded in empathy.
For Anna Peterson, HR is personal. She is passionate about helping business owners lead with confidence while creating workplaces where employees feel supported, respected, and equipped to succeed.
Anna brings a practical, people-first perspective to every conversation. She listens closely, simplifies complex decisions, and focuses on thoughtful solutions that make day-to-day work easier for owners, leaders, and their teams.
That commitment shapes every HR Ally relationship: responsive guidance, genuine partnership, and support designed around the realities of running a growing business.
“Every decision we make starts with a simple question: How can we help grow your business?”
Our promise
Great HR starts with great relationships.
That’s why everything we do is grounded in three core values.
Passion
We genuinely care about people and believe HR can make a meaningful difference in the success of both employees and businesses.
Exceptional Customer Service
We’re committed to being responsive, accessible, and easy to work with. Our goal is for every client to feel heard, supported, and confident that they have an HR partner in their corner.